Futura

"Configurable™ will reveal (from the end user) the imagination and influence of color and design. it’s not only important to think outside the box, it is always necessary because we live in the age of clutter&overkill and unoriginal personalities. Life is chess not checkers."

 - Lenny McGurr

 

Futura is the pseudonym of Lenny McGurr, born in 1955 in New York. Writing since 1969, he became a pioneer when graffiti met contemporary art. Futura was known as early as the seventies for his radical approach in the street, introducing abstraction to an entirely letter-based discipline. 

His work caught attention in the 1980's, and Futura (then Futura 2000) found himself as part of a wider art movement that included the likes of Jean-Michel Basquiat, Keith Haring, and Julian Schnabel. Futura's work still stands apart for its subtlety, use of white space, and elemental quality, keeping him relevant for 40+ years with no signs of slowing down.

 

 

 

A visual game of depths, colors, movements, textures and elements common in Futura's works: atoms, drops, signatures, skyfalls and characters.

 

 


"I think the entire Configurable™ operation is fantastic, giving the consumer the choice of various elements; and then, based on personal aesthetics, creating unique compositions. I’m not sure what the masses will think of, perhaps the options and possibilities will be too daunting."


- Lenny McGurr





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